About the BSA

Britain’s birds deserve the best

Founded in 2000, we’re an independent, non-profit making association of specialist UK wild bird care companies. It’s our goal to help British consumers buy high-quality foods, feeders, nest boxes and other birdcare products that meet approved standards for nutrition, safety and suitability.

How do we do this?

Working closely with leading ornithological and scientific bodies, we set rigorous standards for wildlife foods and other products. This gives consumers real confidence that they’re buying products that have been specially designed with birds’ health, safety and nutrition in mind.

Look out for our logo

We’ve created the distinctive BSA logo that appears prominently on products manufactured and sold by our member companies. It’s the sure sign for customers that they’re choosing food and other garden products that are safe, nutritious and highly suitable for Britain’s birds.